A little over a decade ago, I was with Deloitte, a Big 4 accounting and consulting firm, and was based in the San Francisco Bay Area. I consulted with companies that were building and using the Internet; these included network equipment manufacturers, developers of application software for networks, and bandwidth and service providers. We developed web-mail, VOIP, web-based video conferencing, and many more innovative consumer and business products.
At the turn of the century in 2000, I was recruited from Deloitte for a VP role with a B2B eCommerce software startup company in Silicon Valley.
At Tradeum, later acquired by VerticalNet, we focused on developing and operating B2B eCommerce sites for businesses in over 50 different vertical market sectors and sub-sectors; what eBay was doing for the retail and consumer sector, we at Tradeum, later a part of VerticalNet, did for the industrial sector. We were transforming corporate purchasing by creating killer applications in the Business-to-Business Internet revolution. We felt like pioneers, trail blazing across the commercial landscape as Internet Marketing, and making money online, was in its infancy.
Over on the retail side of eCommerce, eBay offered a Business-to-Consumer solution that allowed people to quickly setup an online marketplace and conduct an auction to sell individual, many times family, items or sell inventories of items from a business in bankruptcy.
Another new entrant at the time to the Internet retailing space was Amazon, initially distributing books. They quickly expanded to other consumer items and after a few years, Amazon offered what they called an affiliate program; however the term was incorrectly used and has created confusion.
Many of the distribution methods for a company, and their products, essentially create sales reps. These sales reps have no say in the products they sell. Their companies give them a suitcase full of samples and tell them they can keep a share of whatever they earn. They are essentially employees, even if their income depends entirely on their sales skills and commissions earned.
Affiliate Marketers are really entrepreneurs. They choose which products they promote. They provide intellectual capital spanning knowledge, information, and education about the products the affiliates promote. They build their own community of followers which are like minded people who are interested in the products the affiliate promotes. They use hypnotic writing to persuade people to take the action the affiliates want them to take, such as provide contact information like name and email address, take a survey, undertake a product trial, or make a purchase. The affiliate earns a commission for leading individuals to take the action the affiliates want them to perform.
The Affiliate Marketers chooses a group of items to promote from affiliate networks. As an incentive to the affiliate, some suppliers and affiliate networks provide exclusive arrangements such as best price, or best terms and conditions for service plans, to Affiliate Marketers. Frequently, the best incentives, finders fees, and commission plans, are only available to Affiliate Marketers.
Since the Internet has changed everything, customers are becoming far more demanding as the power has shifted from the seller to the buyer. Suppliers of goods and services are using Affiliate Marketers as another channel, to reach customers, as the Affiliate Marketer will frequently meet the information and consultative needs of the demanding buyers that will only purchase from a trusted advisor and not purchase from the major chains or big box stores.
These affiliates are independent business owners. These Affiliate Marketers distribute intellectual capital and are among the new faces of the next major profession using relationship marketing and consultative selling techniques.
This new profession is attracting current and former doctors, CEOs, and other members of the corporate workforce that are seeking a way to leave their established and lucrative careers. They are in pursuit of new opportunities in the Affiliate Marketing industry so they can generate income, prestige, independence, and financial rewards that exceed the levels obtained by most in their previous careers.
This blog, and related posts, will provide a blueprint for making money online with Affiliate Marketing. You will find step-by-step road maps for various parts of the Affiliate Marketing business. You will find tools, education, training, and support. And you will find a community of like minded entrepreneurs that are using the Internet to get out of debt, build wealth, and secure their financial future forever.
In closing, be sure to Read More of my Posts at aspenIbiz blogspot, my Internet Marketing blog; Obtain Some Tips About Being No 1 on Google at aspenIbiz My Go-To-Market Partners website; and Learn How to be Savvy with Your Money Like the Insiders at aspenIbiz The Conspiracy For Your Money blog.
I Hope You Enjoy the Posts and I Trust You Will Find Them Insightful! Let me Know What You Think.
Happy Reading and Here's to Your Success! Mike Farrell, founder, owner, and operator of the aspenIbiz group of online businesses.