According to Standard Media, the world’s largest consulting company has reported that “two-thirds of the world’s gross domestic product, especially in the United States, is driven by word-of-mouth recommendations.”
Are you up to speed on Facebook’s new messaging platform and how it could impact your business?
Last year, Mark Zuckerberg announced changes to Facebook’s messaging platform so that you can integrate your email, text messages, and chat messages into one platform.
If you would like an @facebook.com email address, you can get that as well.
Zuckerberg thinks that email is too slow and he is going to provide faster messaging. “We don’t think the modern messaging system will be email.” He noted that the “‘next-generation’ messaging will be seamless, informal, immediate, personal, simple, minimal and short, but not email.”
Through Facebook’s email, you’ll also be able to filter your messages from friends and others.
According to Facebook’s blog, “It seems wrong that an email message from your best friend gets sandwiched between a bill and a bank statement. It’s not that those other messages aren’t important, but one of them is more meaningful. With new messages, your inbox will only contain messages from your friends and their friends. All other messages will go into another folder where you can look at them separately. We modeled it more closely to chat and reduced the number of things you need to do to send a message. We wanted to make this more like a conversation.”
According to Inside Facebook, “The best part about new messages is how it brings chat into a threaded and searchable conversation history. If someone sends you a message when you’re online, you’ll see it as a chat. If you send them back a chat and they’ve already logged off, it’ll be routed to their new messages inbox, and shown in the same thread as your previous chat. This means you don’t have to worry about conversations breaking down because one person changed the interface through which they were communicating.”
In the revamped Facebook’s Group features, you can now send one message to a group of friends that you choose. To do this, simply go to the Create a Group button on the left side of your home page.
From here you can select the friends you wish to invite and name the group. This way you can stay up to date on everything with your friends, colleagues and business partners. Facebook Groups used to be less integrated and more novelty, but now people can make groups based simply around a grouping of their friends to share information on a private platform.
Groups, when combined with Facebook email, could be a game-changer for Affiliate Marketers in 2011. Instead of sending traditional email blasts, you can send creative messages via Facebook that are more likely to resonate with recipients. It’ll serve as a new and unique platform for receiving marketing messages.
Most users check their Facebook accounts more often than they check their email accounts, primarily due to mobile accessibility and connectivity across other social media platforms. As marketers, you need to stay up to date on how your audience is taking in their information, and this could be the next step.
With that said, email marketers need to realize their current subscribers may be changing their email addresses over to a Facebook address. Loren McDonald, vice president of industry relations for Silverpop, tells CMO.com that “the Facebook platform is only going to hasten people to change their email address. If you don’t make it easy for somebody to change their address with you, they have to unsubscribe, and you run the risk of their not re-subscribing. And even if they do re-subscribe, you lose your history with them.”
For this reason, all Affiliate Marketers need to be sure that all outbound email include the link to their Facebook page so they do not risk losing the address of their contacts.
A few months ago, Social Media Examiner found that “44% of social sharing on the web is driven by Facebook.” Another report on eMarketer shows that the most searched term for the second year in a row is Facebook, and that Facebook “topped Google.com as the most-visited website of the year.” No matter where you stand on how to implement social media, the point is your audience is likely on Facebook.
So I ask again, are you up to speed on Facebook’s new messaging platform and how it could impact your business?
This blog, and related posts, will continue to provide a blueprint for making money online with Affiliate Marketing. You will find step-by-step road maps for various parts of the Affiliate Marketing business. You will find tools, education, training, and support. And you will find a community of like minded entrepreneurs that are using the Internet to get out of debt, build wealth, and secure their financial future forever.
Finally, I want to thank Amy Porterfield and her work with Social Media Marketing Machines at Traffic Geyser and Social Media Examiner.
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