Enter the Internet and the world has changed forever.
Advertising has been turned upside-down.
The printing press was big but it can not hold a candle to online media, online advertising, and social media.
Communication has taken a step that is measured in light years. When communication changes or evolves, marketing and advertising does the same. It is just communication for business.
Let’s take a quick look at one market niche and examine the ways in which we reach it traditionally and then turn these methods upside down with online advertising.
The niche we are going to look at is the college student market.
The life of a college student evolves around their classes, studying, sports, social life, and part-time jobs to earn money to pay for their education.
Using traditional methods, we would reach consumers in this niche by:
- placing notices and ads on campus bulletin boards;
- installing banner ads on the fences in sports stadiums;
- sponsoring sports teams with uniforms, sports drinks, and other products;
- buying the naming rights to a stadium;
- donating millions anticipating that students will purchase our product or service; and
- placing ads in student newspapers, on campus radio stations, and anywhere else that students might see them.
All of the above works or it would not be such a huge budget item for so many companies.
The question to ask is how effective are these methods in relation to the expenditure.
Exposure, to students, takes place during the busy life of a college student on campus. They are rushing to and from class, socializing, and studying … these are the activities that consume most of potential customers in our market niche.
Will they see our ads when they are rushing to class or cheering their team to a touchdown?
Our online advertising will be more effective when we are able to get in front of our target market, ie college students in this example, when they are not doing anything else except being in front of their computer.
Perhaps they are shopping online, researching some material for their homework, or visiting social media sites. The chances of our online advertising being seen and action being taken is much greater when our target market is online. While the traditional marketer is spending millions in reach thousands, with online advertising, we will be spending thousands to reach millions.
This is the upside down benefit of online advertising compared to traditional advertising methods.
Advertising is only effective if it generates sales and profitable revenue. When we can spend far less and our reach is far greater, it will put a lot more money in our pockets. After all, we do not want to narrow our target audience to just one college campus. The prospective customer base is far too small to generate the income we want. We want to be in front of millions of students all around the world through our online advertising efforts.
One of the key online advertising methods I recently learned to use is called CPV … Cost Per View. It is a way to spend a lower amount of money, than say PPC (Pay Per Click) of Google Adwords, and generate cost effective traffic.
However, CPV is very different than PPC or media buys.
First of all you get to display a whole web page to a viewer, not just a little banner ad. Secondly, you get charged per view, even if the viewer does not take any action on your web page. It's a lot like placing an ad in a newspaper, magazine or TV spot. And, most importantly, you get to show your page to people, as they are looking for a site related to your niche.
There are many CPV networks out there and I will be providing more information about them in future posts on this blog.
The first one I want to share with you is DirectCPV and here is a quick overview of DirectCPV.
When you sign up at DirectCPV you are only required to leave a $100 deposit.
CPV is a type of ad campaign that is used with pop-ups, pop-unders, and interstitial (a technique used in television programming and movies) advertisements. Advertisers only pay when their ad window appears on a user’s browser. This allows for a more high-impact advertising campaign.
The chances of generating revenue from your advertisement increase when you target specific keywords, URLs, countries, and channels. Use keyword research tools to understand your audience since you most likely can not sell steak sandwiches to a vegetarian.
Once you have a list of keywords and URLs, it is time to bid for keyword and URL targets. Expect to find many offers in the $0.015 USD range.
Be sure to maintain complete control over your campaign in terms of how much you spend each day. Run a campaign for several days and monitor results. Make changes if necessary and restart the campaign for a few days. Monitor, make changes, and restart. Repeat these steps over and over for the duration of your campaign.
Advertisers only pay when their ad is served to a unique user. If you have successfully bid on keywords or URLs, your ad will be initiated to display as a pop-up or an interstitial ad when a user visits the targeted website or searches for the targeted keywords. This allows for a highly visual effect that makes advertisements more noticeable and eye-catching. Well targeted ads bring high quality traffic and more conversions.
After you bid on keywords and your ad campaign is launched, sit back, and enjoy the revenue that will begin to roll into your bank account.
That is it. The key is to gather the numbers and use them to help you convert followers into customers.
This blog, and related posts, will continue to provide a blueprint for making money online with Affiliate Marketing. You will find step-by-step road maps for various parts of the Affiliate Marketing business. You will find tools, education, training, and support. And you will find a community of like minded entrepreneurs that are using the Internet to get out of debt, build wealth, and secure their financial future forever.
In closing, be sure to Read More of my Posts at aspenIbiz BlackBox, my Internet Marketing blog; Obtain Some Tips About Being No 1 on Google at aspenIbiz My Go-To-Market Partners website; and Learn How to be Savvy with Your Money Like the Insiders at aspenIbiz The Conspiracy For Your Money Blog.