In reality, they had no idea what they were doing. They had no idea it would be instrumental in toppling dictators in less than eight years.
Facebook reports that 50% of its active users log on to the site on any given day. The average user has 130 friends and is connected to 80 community pages.
Facebook users create more than 300 billion pieces of new content each and every month and 70% of Facebook users live outside of the United States.
As exciting as this is, it is important for advertisers to remember that Facebook did not build the site for advertisers.
Plus, while Facebook has the potential to revolutionize marketing, hardly anybody is actually making money with Social Media. So, here are some success factors that you need to know.
Success Factor 1 – Google is the Yellow Pages and Facebook is the Coffee Shop.
Google is very much like the Yellow Pages; it is where people search for things to buy. Facebook is like an online Coffee Shop; a place where people go to socialize. Can you sell stuff in a coffee shop? Yes you can! Anything remotely related to arts, entertainment, music, events, community, beliefs, or culture is prime for promotion with Facebook ads. You just need to design your store accordingly.
Just like Starbucks did with coffee; ADD a few new items to your existing business. When you walk into a coffee shop, all kinds of things may be for sale however you are never assaulted by sales people and there is no pressure. The sales people are there to ENGAGE with various people and conduct events that are hosted there.
Be sure to adjust your business to match the culture and traffic habits of Facebook users.
Success Factor 2 – Itches versus Identity
Search engines scratch itches. Facebook is different. You laser target your ads in Facebook based on who people are, not what they are searching for or doing at this specific instant. Facebook is not about scratching a momentary itch. It is about your customer’s identity, beliefs, values, and community. The 600 million people on Facebook respond to anything new and interesting that speaks to who they are.
For instance, if a user does not have agile guitars in their “likes and interests,” then they will not be served ads on guitars, even if all they ever did in Facebook was search on the term.
If, however, you previously liked a page called “agile guitars,” you may be shown ads about guitars at any time. Facebook doesn’t wait for you to search on terms to show you ads. Facebook knows you have interests and shows you ads based on those interests all the time.
The key to profitable Facebook advertising is harmonizing with the value and identity of your customers.
Success Factor 3 – Is Facebook for Me?
It is possible to successfully sell almost anything on Facebook. However, some products sell on Facebook like magic and others are really, really difficult to sell there.
Some types of products or services are a natural fit for Facebook. So natural, you can set up a campaign and start finding new customers in a few short minutes. Other types of products and services will be a harder sale. For some, Facebook may not be a good channel for purchasing clicks until you have exhausted easier channels. The question for you today is, “How easy will it be for you to sell your product on Facebook?”
In closing, this post provides some insight into several critical factors of getting Facebook ads to work for you and your business. These game changing strategies introduce the magic of Facebook Paid Advertising and illustrate how to gain dramatically on your investment in clicks, customers, and profits.
For Online Affiliate Marketers and Internet Entrepreneurs, Facebook is advertising media and not social media. Be sure to utilize these 3 critical factors to capitalize on ideal timing with this media.
This blog, and related posts, will continue to provide a blueprint for making money online with Affiliate Marketing. You will find step-by-step road maps for various parts of the Affiliate Marketing business. You will find tools, education, training, and support. And you will find a community of like minded entrepreneurs that are using the Internet to get out of debt, build wealth, and secure their financial future forever.
A great book to read is "Ultimate Guide to Facebook Advertising" by Perry Marshall and Tom Meloche. It is the source of some of the material provided in this post.
In closing, be sure to Read More of my Posts at my Internet Marketing blog; Obtain Some Tips About Being No 1 on Google at aspenIbiz My Go-To-Market Partners website; and Learn How to be Savvy with Your Money Like the Insiders at aspenIbiz The Conspiracy For Your Money Blog.
Finally, I would like to provide Best Wishes for a Happy Holiday Season and a Prosperous New Year!
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