Even if you are new to online marketing, you have probably heard of affiliate programs.
The biggest affiliate is a program that is from Amazon dot com.
Chances are, if you have seen an Amazon dot com ad on a web site, it was an affiliate ad. In other words, Amazon dot com did not pay for the ad to be displayed; they paid only a percentage for whatever was purchased via a link on that ad.
As an affiliate, you sign up with the company or person, for free, and you are given a special link that is just for you. You then use your most successful methods to promote the other people’s stuff and always make sure to include your special affiliate code in your promotions.
A key part of the promotion includes creating an online sales page that has an eye-catching banner and copy that wraps around the banner. The copy is a collection of words that sell, essentially a one-page sales letter.
Online sales letters are unique to the Internet. If you go to a sales conference, you will be gives all sorts of brochures, flyers, and different promotional material however nothing comes close to the length, detail, and sheer persistent power of an online, one-page sales letter.
In a test conducted by Marketing Experiments Journal, long form sales letters consistently outperform short copy by as much as 400 percent for two reasons.
First is that the affiliate promoter has the freedom to describe every sales point and answer every objection that can be raised by every reader. That is why they are so long.
Second is that the sheer bulk creates the impression that the affiliate product will do everything you could want it to do, and more. If the affiliate promoter is effectively using the online sales letter, they simply bludgeon the reader into submission.
For an online sales letter to be effective, they need to be well written using the techniques of hypnotic copywriting.
Here are a few tips for effective copy of an online sales letter.
- The gripping headline must provide a solution to a big problem right away.
- Bullet points that scroll down the page must sell the benefits not the features.
- Red subheadings must create urgency.
- Black subheadings must describe content so that the readers are able to spot the features that appeal to them.
- Tons of testimonials must deliver the trust … this product delivers the goods.
Finally, an online sales letter has to adhere to a basic ad strategy. Below is an overview of 6 basic and successful ad strategies that can be used to develop magnetic advertising for your affiliate business.
1. Brand or Image with no Direct Response. This strategy is typically used by most big companies with executives more concerned with pleasing Boards of Directors, shareholders, bosses, bosses’ spouses, employees, and others than they are with ruthlessly measuring results. These ads are prepared by ad agencies serving their own agendas and effectiveness is measured in terms of market share, focus groups, or awareness studies and not my sales generated.
2. Brand or Image plus Direct Response (done grudgingly and poorly). This strategy is used by many brand advertisers as they add web sites, Facebook sites, hash-tags, and so forth to their ads but are entirely absent any offer or compelling reasons for readers to go to those sites. Dumb clients are persuaded this is Direct-Response advertising.
3. Brand or Image plus Direct Response (done willingly and capably). This strategy contains brand and image ads however there is a stronger Direct Response element to them with a Call To Action (CTA) to a web site or to call a phone number for a specific purpose such as viewing a video or download a coupon providing a discount when purchasing something. Some of the pharmaceutical company ads now do this more in print than in broadcast media.
4. Direct Response plus Brand or Image. Have you noticed the ads from Jos A Bank, the clothiers? Their ads provide an example of hard-core Direct Response with their offers as a lead in; such as Buy One, Get Two FREE; Or Anything in the Store, Half-Off, This Weekend Only. Since they are a brick and mortar retailer, they have to be sure the customer knows which store is running this sale, so their commercials scream the brand and visibly displays the brand but the lead story is the aggressive promotional offer. Theirs happens to focus on price but the technique does not require this to be the case. If lead generation advertising from brand name entities that offer FREE information, FREE webinars, etc, they subordinate their brand to the offer.
5. Pure, Hard-Core Direct Response. In this strategy, the offer both leads and dominates the message. Headlines often begin with the word FREE. Brand-building is cheerfully sacrificed. Such ads focus on story, benefits, proof, risk reversal, urgency of response, and clear instructions for direct response.
6. Deliberately Un-branded Direct-Response. In this strategy, the advertiser has to be willing to conceal rather than trumpet his brand and image in favor of attraction. The UN-branded ad drives response solely with its threat/promise and offer. As an example, the fabulously successful “EndofAmerica dot com campaign waged, in every media, by Porter Stansberry, is un-branded; there is no mention of him, his newsletter, his company, or the product being sold. Any and every brand has both a positive and negative effect on people. Just as having your name in an ad can provoke “Oh, I know what they are all about”… been there, done that, nothing new, same old stuff … not interested or I can get it cheaper somewhere else, an un-branded ad may engage people in a process that can interest them to such a degree that any negative reactions they’d have, are set aside.
If your prospect is aware of your product and realizes that it can satisfy his desire, the headline of your ad starts with your product.
If your prospect is not aware of your product but only of the desire itself, the headline of your ad starts with the desire.
If your prospect is not yet aware of what they really need however they are concerned with the general problem, the headline of your ad starts with that problem and crystallizes it into a specific need.
This blog, and related posts, will continue to provide a blueprint for making money online with Affiliate Marketing. You will find step-by-step road maps for various parts of the Affiliate Marketing business. You will find tools, education, training, and support. And you will find a community of like minded entrepreneurs that are using the Internet to get out of debt, build wealth, and secure their financial future forever.
A great book to read is "The Ultimate Sales Letter" by Dan Kennedy. It is the source of some of the material provided in this post.
In closing, be sure to Read More of my Posts at aspenIbiz blogspot, my Internet Marketing blog; Obtain Some Tips About Being No 1 on Google at aspenIbiz My Go-To-Market Partners website; and Learn How to be Savvy with Your Money Like the Insiders at aspenIbiz The Conspiracy For Your Money Blog.
As this is the first post on this blog for the year, I would like to provide Best Wishes for a Prosperous New Year!
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