Affiliate programs are one of the best ways to profit from the Internet.
As an affiliate, you generate income form traffic to your website.
Meanwhile, merchants get more traffic to their site and since this traffic arrives through a referral, it is predisposed to make a purchase.
So the key to you as an Affiliate is to get traffic to your site.
The traditional way is to develop your USP (Unique Selling Point), craft your message, prepare an offer, and use a wide variety of methods such as banner ads and social media to get your message and offer in front of your target market.
However, with the demise of in-your-face marketing and advertising, it is becoming clear that traditional ads are dead for your Affiliate Marketing business as they depend on too many heavyweight, or direct response interactions over time.
In order to reach today’s consumers, your Affiliate Marketing business needs to build relationships with them rather than simply grabbing their attention or using disruption as an advertising tool. There should be a progression from the traditional marketing mix of Product, Price, Place, and Promotion to one that includes Participation.
You should build relationships with potential clients and customers by subtly promoting your brand as part of, or an introduction to, a bigger discussion or conversation. Use the discussion as a way to help your prospect understand or absorb the information about your offering.
You should point to, or make reference to, additional conversations or word-of-mouth interactions about your offering.
The more you can personalize the interaction and provide additional education or enlightening materials such as what others are watching, reading, recommending, or comments being provided by others will help personalize the interaction and enable the prospect to warm up to the offering.
A few are predicting that heavy-handed commercial content (such as the recent 2012 “Halftime in America” Super-bowl ad with Clint Eastwood) does not sit well with consumers because it is not part of real life. It is becoming clear that personalized interactions, especially ones that reflect a trust and a willingness to listen to another’s opinion, will go a long way to closing the deal.
The traditional, heavyweight, direct response ads are dying. The quicker you can replace the random display ads and banner advertisements, with social media such as Facebook, Twitter, Youtube, and other Social Media 2.0 sites such as StumbleUpon and Digg to build the relationships with your prospects, it will be better for your business as people want to communicate and interact.
This blog, and related posts, will continue to provide a blueprint for making money online with Affiliate Marketing. You will find step-by-step road maps for various parts of the Affiliate Marketing business. You will find tools, education, training, and support. And you will find a community of like minded entrepreneurs that are using the Internet to get out of debt, build wealth, and secure their financial future forever.
I want to thank Mikal Belicove as his recent article in Entrepreneur magazine was the source of some of the material provided in this post.
In closing, be sure to Read More of my Posts at myaspenIbiz blog, my Internet Marketing blog; Obtain Some Tips About Being No 1 on Google at aspenIbiz My Go-To-Market Partners website; and Learn How to be Savvy with Your Money Like the Insiders at aspenIbiz The Conspiracy For Your Money Blog.
Be sure to share this post with anyone that you think would benefit from this message… thanks!