In a previous post on this blog, the stunning statistics of the massive size of Facebook's 350 million users and 39 BILLION page views a month were presented and this is what is driving the huge interest by Affiliate Marketers in using the advertising capabilities of Facebook. 

As most sophisticated marketers know by now, performance advertising on Facebook is significantly different from search engine marketing. In performance ads you target people, it's not just copy and paste from your Google AdWords campaign.

 
 
Attention Affiliate Marketers ... I can not stress enough the stunning statistics of the massive size of Facebook's 350 million users and 39 BILLION page views a month. That's more page views then Google gets in a month.

As most sophisticated marketers know by now, performance advertising on Facebook is significantly different from search engine marketing. You target people using performance ads; it's not just copy and paste from your Google AdWords campaign.

As more advertisers and marketers shift more of their attention and budget to Facebook's performance advertising system, it's crucial to understand the power of Facebook's targeting capabilities. Here are details on the 10 ways to target Facebook Ads that every performance marketer should know:

 
 
With close to 200 million people on Twitter, 600 million on Facebook and 100 million on LinkedIn, it isn’t hard to find large groups with heartbeats. Thinning the herd, however, and finding the likely buyers of your company’s product isn’t nearly as easy. This is the challenge in social media marketing: you need to cut through the vastness and somehow locate, and engage with your target market. The effort must begin before you even push out your first tweet or status update, in fact. Take a look at the demographics of the major social media platform to see if the right people are even there.

Here are four factors to consider as you choose a social media platform for affiliate marketing.