As most sophisticated marketers know by now, performance advertising on Facebook is significantly different from search engine marketing. You target people using performance ads; it's not just copy and paste from your Google AdWords campaign.
As more advertisers and marketers shift more of their attention and budget to Facebook's performance advertising system, it's crucial to understand the power of Facebook's targeting capabilities. Here are details on the 10 ways to target Facebook Ads that every performance marketer should know:

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